Graphic design theory is a complex topic that can seem daunting to beginners. But it doesn't have to be! In this post, we will break down the basics of graphic design theory and explain everything you need to know to start creating beautiful designs! 

So whether you're a beginner or an experienced designer, read on and watch our tutorials for some essential graphic design theory knowledge!

Color & Contrast:

Color is one of the most important elements of design and can be used to create contrast, harmony, and balance in a composition. When choosing colors for your design, it is important to consider the meaning of each color as well as how they will work together. For example, warm colors such as red and yellow are often associated with energy!

Watch the below tutorial on how to  work with color!

Contrast

Contrast in design is used to create visual interest, depth, and hierarchy in a composition. High contrast designs often use light and dark colors to create drama, while low contrast designs are more subtle and subdued.

Watch the below tutorial on how to use Contrast in your designs!

Typography

Typography is the art and technique of designing typefaces, or fonts. It is an important element of design because it can be used to create visual interest, add personality to a design, and control the overall tone of a composition!

Watch the below tutorial on how to use Type in your designs!

Hierarchy

To establish visual hierarchy in your composition, you need to arrange your design assets (i.e. images, written information, headings, illustrations, etc.) in order of importance/relevance. The most important piece of information should be the most noticeable; then, as the pieces of information get less important, they become less significant.

Watch the below tutorial on how to create Hierarchy  with Fonts!

Psychology of design

Design psychology is the study of how design affects human behaviour. It is an important aspect of design because it can be used to create designs that are not only aesthetically pleasing but also functional and user-friendly.

Watch the below tutorial to learn more about Psychology of design!

Space

Space is an important element of design because it can be used to create visual interest, add depth and dimension to a design, and control the overall flow of a composition. When using space in your design, it is important to consider the positive and negative space as well as the balance between them.

Watch the below tutorial to learn how to work with Space in your designs!

Balance

Balance is also another important element that can make or break a design. Be sure to watch the below tutoias as we cover topics such as grids and lines that help to create balance in your artwork.

Watch the below tutorial to learn how to work with Balance in your designs!


I hope this helped you better understand basic design theory. You can find the playlist on Graphic Design Theory here!

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About the author 

Shumi Perhiniak

Shumi is a self-taught graphic designer and illustrator who has worked for Toni&Guy, Renaissance Learning, Baker Ross, and many others.

Additionally, she owned a brick-and-mortar stationery shop selling her art prints and now sells wholesale to retailers and online shops under the brand name www.herdesignworld.com.

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