We recently caught up with talented designer Lorena G from Barcelona who has over five years studio and agency experience. She is currently freelancing and focusing on Graphic Design, Illustration, Brand identity, Icon design and Lettering projects!
Lorena’s work is so varied and inspirational. We love Lorena’s use of bold colours, geometric shapes and excited to find a little bit more on her working process!
Hi Lorena, can you tell us a bit about your background?
Sure! As for my studies, I have a Bachelor’s degree in Fine Arts and a Master’s degree in Graphic Design and Art Direction. On the other hand, I was working both for studios and advertising agencies for five years before I took the leap to freelancing, which is my current situation (two years and counting!)
You are based in Barcelona; what is the creative scene like?
I think that Barcelona is definitely a very gorgeous and charming city, and therefore has its own ‘vibe’ in terms of creativity. I’d define it as a fresh and irreverent approach that allows you to experiment and push your boundaries!
Which design application is your favourite and which tool or software would you like to master?
Even though I still like to sketch on paper, all my projects are 100% vector-based so Illustrator is my main tool and has helped me a lot with my workflow. Personally, I work faster and it is easier to make adjustments because of its versatility!
You provide a wide range of creative services, what is your favourite thing ever to design?
I enjoy working across different disciplines, however, they all have a common thread: illustration and color choice. There’s not such a “favourite” thing to design, I’ve been lucky enough to be working with clients that truly rely on my work, so these are my favourite things to design 🙂
What advice would you give to people trying to get into the creative industry?
Taking the leap to full-time freelancing was definitely the most significant moment in my career. I was absolutely scared at the beginning but eventually, it turned out to be a life-changing experience in the most positive way!
The best piece of advice I can share is that you have to embrace growth as a person to go a step further in your work. Finally never ever forget to keep challenging yourself in order to achieve it! Spiral out, keep going!