Goals of Composition:
- Purposeful arrangement of elements
- Tell a story
- Convey the message visually
- Create an impact
Watch this video if you missed the Live Stream:Check out all the examples showed in this video here:
Some of the amazing artist mentioned in the video:Levente Szabo Olly Moss Shepard Fairey
5 Key Design Principles:
- Scale: Draws attention to design elements, creates emphasis.
- Hierarchy: Helps users to navigate your design, signals importance of different elements.
- Contrast: Light vs Dark, Thick vs Thin, helps make design elements ‘pop’
- Direction: Creates a path, direct viewer in ‘Z’ ‘L’ and ‘Y’ shapes.
- Negative Space: The space in between elements, can be used to create new shapes.
10 Top Tips to Get Your Composition Right:
- Learn the rules to be able to break them
- Overlap, depth, interactions, relations between elements are crucial – avoid isolation or kissing (edges touching)
- Simplify, avoid clutter (every element has to have a reason)
- Add movement/drama, guide your viewers eyes
- Be clear about your focal points and where you place them (rule of thirds, golden ratio, etc.)
- Contrast is key (light/dark, thick/thin, small/large, etc.)
- Hierarchy helps viewers navigate your design
- Repetition gives consistency and ties together related elements
- Negative space is just as important as positive space
- Choose your colours wisely and sparingly, they can convey your message or break your whole design if badly selected
Composition Theories and Techniques:
Making sense of how the human mind perceives the whole and not the parts of it. Five design principles derive from the Gestalt theory: proximity, similarity, continuity, closure and figure/ground. Each employs different methods to create unity within the whole.At the heart of most design principles, it’s all about making sense of how the human mind perceives the whole of something and not the parts of it. Five design principles which derive from the Gestalt theory include:
- Proximity: Elements close to each other are considered part of the same group. I.e Kerning, which helps readers understand each word as part of a larger sentence.
- Similarity: Elements that look alike are perceived as part of a group.
- Continuity: Objects that are plotted into a continuous pattern are grouped together by the mind.
- Closure: Our minds want closure. A shape only needs to be implied for our mind to fill in the gaps.
- Figure/ground: People can immediately identify which element is the figure and which is the ground. The viewer’s mind sees the smallest element as the figure and the larger one as the ground or background.