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An 11 Course Series That Will Help You To
make your design look
instantly more professional
COMPOSITION | COLOR | CONTRAST | TYPOGRAPHY | UNITY | HARMONY
HIERARCHY | LAYOUT | BALANCE | SPACE | PROCESS | PRINT | WEB
amaze clients, win competitions
The Graphic Design Theory Series was made to help you evolve from a mere user of design applications to a true expert of effective visual communication. Whether you are a seasoned creative professional or just starting out as a graphic designer, this course will give you the knowledge to always make the right choices and make every single design project a success.
By knowing how people react to visuals, what grabs their attention and what they find appealing, you can give exactly what your clients pay for - effective, powerful design.
Level-up with the most in-depth learning program on Theory
Design theory is a vast subject, but everything you learn will make everything you already know even more valuable.
With this series, you never need to look elsewhere.
Training series, handbook or resource library — your choice!
You can use this vast resource of knowledge as your own graphic design theory library, where you will always find answers and inspiration whenever you feel stuck with a creative project.
Boost your confidence by understanding how to make engaging, clear and effective compositions!
I've taken courses from Lynda, Skillshare, etc. and know my way around the various Adobe products. However, I am really learning a ton from Martin. Even when I watch basic videos like "drawing" in Illustrator, I find myself saying
"Oh! I did not know that!!
This series is very well designed, and Martin is an excellent educator."
Main topics we cover in this series:
Color & Contrast
Hue, chroma, saturation, value, tone, shade, tint, color spaces, color wheel, color temperature, meanings of colors, color harmonies, perception of color, color blindness, types of contrast, etc.
Type anatomy, pairing fonts, legibility, readability, alignment, justification, ligatures, calligraphy, handlettering, leading, tracking, kerning, rags & rivers, orphans & widows, using text for visual interest, etc.
psychology of design
Gestalt principles: closure, continuity, figure-ground, common fate, simplicity, symmetry, past experience, similarity, uniform connectedness, common regions, proximity, etc.
unity & harmony
Repetition, consistency, visual tempo, random rhythm, alternating rhythm, flowing rhythm, progressive rhythm, variety, framing, pattern, motif, grouping, containers, holding devices, etc.
Depth, overlap, overlay, shape, form, texture, perspective, leading lines, negative space, white space, proximity, foreshortening, implied space, vanishing point, volume, micro/macro space, etc.
composition & layout
Rule of thirds, golden ratio, golden spiral, direction, flow, silhouette, contour, outline, profile, line, tangent, reading gravity, primary optical area, open/closed composition, masthead, running head, etc.
Visual weight, reflectional symmetry, radial symmetry, asymmetry, alignment, modular grids, spatial zones, colum grids, baseline grid, optical movement, medium disturbance, illusory motion, orientation, viewpoint, etc.
Focal point, entry point, information prioritization, dominance, emphasis, scale, position, proportion, exaggeration, propositional density, accent color, deep propositon, etc.
process of design
Stages of creative process, tools of the trade, creative brief, contract, research, moodboards, sketching, brainstorming, ideation, mind maps, presentation, client feedback, iteraton, delivery, design contests, creative portfolio, etc.
Resolution, color separation, bleed, offset printing, digital printing, screen printing, foil stamping, coating, embossing, bindery, paper types, color management, logo design, brochures, posters, editorial design, packaging, etc.
web & digital design
Navigation, usability, file formats, screen sizes, responsive design, UX/UI design, app design, design systems, icon design, banner ads, social media design, digital publishing, motion design, AR & VR, etc.
graphic Design theory series
Available as a bundle for single purchase:
or access with our
Real design projects with feedback from the instructor? That is our Pro Membership for just $67/month!
"Martin is a fantastic instructor and this course really helped me grasp the nuances of using color/contrast effectively." Chris
"This is super informative and helps me build on knowledge I already have!"
Great. Such clear explanations of complex concepts!" Monica
"I would recommend it to everyone who like drawing, painting, photography or design. It is a great foundation."
The Graphic Design Theory Series is available as a single bundle purchase with Lifetime Access to all chapters. It is also included in our Plus and Pro Memberships.
Access to all of our MasterClasses and Theory series
Included in the Plus Membership
* These Applications have both a desktop and iPad version with seperate MasterClasses for each
Lifetime access to the entire
Graphic Design Theory Series
What you will get
30 Day Money Back Guarantee
We want you to get the most from your learning experience with Yes I'm a Designer. However, if you change your mind for whatever reason, we offer a full refund within 30 days of purchase. Just get in touch with us so we can either help you get the results you need or give you a swift refund.
(We cannot process refunds to students who have completed more than 10% of any selected course.)
creatives, artists, bloggers, marketers -
PROFESSIONALs & HOBBYISTS
who would benefit the most by learning Design Theory
This training series is a perfect fit for any field where visual communication and aesthetic harmony are important.
Some of the brands learning from our courses
Meet Your Instructor...
Martin is a graphic designer, illustrator and an Adobe Certified Instructor. He was recently voted one of the Top 10 Adobe Instructors in the World.
Before launching Yes I'm a Designer, Martin worked as a designer for Pixar, BBC, Mattel and Accenture, and taught teams at Transport for London, Google, Ben & Jerry's and Oxford University Press.
Martin regularly speaks at industry events; most recently Adobe MAX, the ultimate creative conference.
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