Page 3 of 3

Almost 50% of our brain is dedicated to processing the immense visual information it receives every day.

In our next free lesson together, I'd like to start with an important principle about the way our brain recognizes patterns, simplifies and groups complex elements, and how we can create new meaning through 'visual relation'.

There was a very important idea in the video which I'm sure has caught your ear:

"The whole is other than the sum of its parts."

For a second, think of this on a higher level. This principle is true for all the choices you make in your design.

Your choice of scale and proportion to create balance and visual hierarchy.
Your choice of structure to guide the vision of your viewers.
Also, your choice of color and contrast for emphasis and style.

They all affect one other and, as a whole, create something new—something different.

Become a new, different designer yourself

Learning Design Theory is strikingly similar to this analogy. Understanding these principles is much more than a mere complement to your design studies.
Every term and rule you learn here will affect everything you already know.
The way you see the functionalities of Photoshop, Illustrator, InDesign, or XD will change. The depth you see in any design will be different from before. 

And as such, this MasterClass on Graphic Design Theory will be unlike any other design course you’ve taken until now.

It will grant you purpose and focus in your future studies.
It will give you confidence and understanding in your practice, regardless of your skill level.

Even if you only use the most simple of techniques, if you've only studied for a couple months, the result will still look sleek and professional.

And this reliability of excellence is what wins design contests and attracts clients.

In the Series, we go through over 500 terms structured in 12 chapters as separate courses, all packed with engaging visual examples.

At the time of writing this, I'm working on the 11th chapter, so I'm close to finishing (below is a screenshot of the curriculum planning board)

You can pick any lesson as an entry point; you can also skip lessons and come back to them later.

All the knowledge you acquire will immediately benefit you and positively affect your work.

And whenever you feel stuck in your workflow, you will always be able to come back to this resource—for inspiration, for finding that missing piece, for guidance or for confirmation that you are on the right track.

That is a very powerful weapon to have.

I encourage you to subscribe to the course waitlist if you haven't already. This doesn't require any commitment from you; it’s just the opportunity to get a much better discount.

You’ll be included in the limited 'waitlist only' Early Bird discount when the course is released, and I'll send you a list of all the tutorials I published so far on Design Theory with links.

I'm also sending you a Glossary of the top 111 Design terms from the course. (the complete glossary will have more than 500 definitions with bookmarks each lessons)

Benefits of Subscribing:

  •  'Waitlist only' Early Bird discount when the course is released,
  • a list on all the tutorials I published so far of Design Theory,
  • Glossary of my top 111 Design terms we'll cover in the course 


Martin is a graphic designer, illustrator and an Adobe Certified Instructor. He was recently voted one of the Top 10 Adobe Instructors in the World.

Before launching YES, Martin worked as a designer for Pixar, BBC, Mattel and Accenture, and taught teams at Transport for London, Google, Ben & Jerry's and Oxford University Press.

Martin regularly speaks at industry events; most recently Adobe MAX, the ultimate creative conference.