“
Very Good: It was very interesting to know masking in Photoshop, Illustrator and Indesign. I learn a lot of in this course and I use it for my work as designer.
"WHat Am I missing?"
You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign — the 'how.’ It is now time to learn the elusive side of graphic design, beyond skills — the 'why.’
The secret ingredient that can elevate your work is Graphic Design Theory. It’s the 'why' behind every decision you make as a graphic designer. It is the key to make a lasting visual impact on your audience.
The Graphic Design Theory Series was made to help you evolve from a mere user of design applications to a true expert of effective visual communication. The knowledge you can acquire here will help you whether you are a seasoned creative professional or just starting out as a graphic designer, and it will serve you for the rest of your life.
You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign — the 'how.’ It is now time to learn the elusive side of graphic design, beyond skills — the 'why.’
The secret ingredient that can elevate your work is Graphic Design Theory. It’s the 'why' behind every decision you make as a graphic designer. It is the key to make a lasting visual impact on your audience.
The Graphic Design Theory Series was made to help you evolve from a mere user of design applications to a true expert of effective visual communication. The knowledge you can acquire here will help you whether you are a seasoned creative professional or just starting out as a graphic designer, and it will serve you for the rest of your life.
Control the balance, rhythm and visual hierarchy to amaze your clients
This course will give you the knowledge to always make the right choices and make every single project a success.
You will clearly understand how to use focal points, proportions, contrast, colors, harmony, and rhythm—every element to create the exact effect you want for your viewers.
Learn how people react to visuals, what they find appealing, what grabs their attention and what will motivate them to buy or make a decision.
The most in-depth resource
What makes learning about design theory so difficult is not only that it is a vast subject, but that everything is related.
This is why I worked for more than a year on this series, creating the most extensive library on graphic design theory you will ever find, explained in a clear, to-the-point and practical way.
Within the course, there are about 100 creative exercises, with more than 80 inspiration boards. We also cover over 500 definitions and analyze more than 1000 design examples.
You can also test your knowledge with analysis worksheets, term glossaries and quizzes.
12
courses
100+
exercises
500+
terms
1000+
references
Training series, handbook or resource library — your choice!
The most unique feature of the Graphic Design Theory Series is that you can pick any lesson from any of the 12 courses and it will make sense on its own. You don't have to watch the lessons in any particular order.
You can use this vast resource of knowledge as your own graphic design theory library, where you will always find answers and inspiration whenever you feel stuck with a creative project.
Boost your confidence by understanding how to make engaging, clear and effective compositions and learn the language of design in order to communicate with clients, printers, developers and other creative professionals.
Liam C. Kelley
I've taken courses from Lynda, Skillshare, etc. and know my way around the various Adobe products. However, I am really learning a ton from Martin. Even when I watch basic videos like "drawing" in Illustrator, I find myself saying "Oh! I did not know that!!" This series is very well designed, and Martin is an excellent educator.
Whether you are starting out or want to make sure that you are really getting everything you can out of Adobe products, this is a great place to do it. Yes, Martin has a lot of stuff on YouTube, but the information in this series is structured and organized, so you can clearly progress and learn skills in an efficient manner.
Main topics we cover in this series:
Color & Contrast
Hue, chroma, saturation, value, tone, shade, tint, color spaces, color wheel, color temperature, meanings of colors, color harmonies, perception of color, color blindness, types of contrast, etc.
typography
Type anatomy, pairing fonts, legibility, readability, alignment, justification, ligatures, calligraphy, handlettering, leading, tracking, kerning, rags & rivers, orphans & widows, using text for visual interest, etc.
psychology of design
Gestalt principles: closure, continuity, figure-ground, common fate, simplicity, symmetry, past experience, similarity, uniform connectedness, common regions, proximity, etc.
unity & harmony
Repetition, consistency, visual tempo, random rhythm, alternating rhythm, flowing rhythm, progressive rhythm, variety, framing, pattern, motif, grouping, containers, holding devices, etc.
space
Depth, overlap, overlay, shape, form, texture, perspective, leading lines, negative space, white space, proximity, foreshortening, implied space, vanishing point, volume, micro/macro space, etc.
composition & layout
Rule of thirds, golden ratio, golden spiral, direction, flow, silhouette, contour, outline, profile, line, tangent, reading gravity, primary optical area, open/closed composition, masthead, running head, etc.
balance
Visual weight, reflectional symmetry, radial symmetry, asymmetry, alignment, modular grids, spatial zones, colum grids, baseline grid, optical movement, medium disturbance, illusory motion, orientation, viewpoint, etc.
hierarchy
Focal point, entry point, information prioritization, dominance, emphasis, scale, position, proportion, exaggeration, propositional density, accent color, deep propositon, etc.
process of design
Stages of creative process, tools of the trade, creative brief, contract, research, moodboards, sketching, brainstorming, ideation, mind maps, presentation, client feedback, iteraton, delivery, design contests, creative portfolio, etc.
print design
Resolution, color separation, bleed, offset printing, digital printing, screen printing, foil stamping, coating, embossing, bindery, paper types, color management, logo design, brochures, posters, editorial design, packaging, etc.
web & digital design
Navigation, usability, file formats, screen sizes, responsive design, UX/UI design, app design, design systems, icon design, banner ads, social media design, digital publishing, motion design, AR & VR, etc.
graphic Design theory series
Available as a bundle for single purchase:
or access with our
PLUS Membership
MONTHLY
subscription
Real design projects with feedback from the instructor? That is our Pro Membership for just $67/month!
Nunzia Terminiello
When I started this series three months ago, I had no experience in Graphic Design but thanks to Martin’s lessons and his advice, I’ve really learnt a lot. All the lessons are well organised and clearly explained and this has definitely given me confidence of developing the skills I needed.
Besides, I love the fact that he dedicates his time to review our works and gives a lot of precious insights. I’m really happy to be part of this group!
creatives, artists, bloggers, marketers -
PROFESSIONALs & HOBBYISTS
alike
who would benefit the most by learning Design Theory
This training series is a perfect fit for any field where visual communication and aesthetic harmony are important.
For graphic designers in particular, this knowledge will begin to elevate everything you already do well, making your workflow more enjoyable and your end result much more satisfying. This course will suit you if:
The Graphic Design Theory Series is available as a single bundle purchase with Lifetime Access to all chapters. It is also included in our Plus and Pro Memberships.
Plus Membership
Access to all of our MasterClasses and Theory series
$35/ month
Included in the Plus Membership
* These Applications have both a desktop and iPad version with seperate MasterClasses for each
Single purchase
Lifetime access to the entire
Graphic Design Theory Series
$197
What you will get
30 Days Money Back Guarantee
We want you to get the most from your learning experience with Yes I'm a Designer. However, if you change your mind for whatever reason, we offer a full refund within 30 days of purchase. Just get in touch with us so we can either help you get the results you need or give you a swift refund.
(We cannot process refunds to students who have completed more than 10% of any selected course.)
“
This course was easy to undrstand for begginers like me, it was informational, really liked the arrangement of topics. To sum up it was valuable to study here!
Tamari Kapanadze
Which Membership is the best for me?
Please keep in mind that the Theory MasterClass Series is only available in the Plus and Pro tier.
Features | $19 / month | $35 / month | $67 / month $670 / year | |
|---|---|---|---|---|
Access to the Graphic Design Starter Bootcamp & Starter CommunityThe Bootcamp is a 3-months-long guided learning program for beginner students or hobbyist designers with fun projects and a supportive community of like-minded students. | ||||
Certification for each completed courseBoth Martin (graphic design) and Ozgur (motion graphics) are renowned masters of their field, and among the best Adobe Certified Instructors globally. You will get a signed certificate for each course you complete. | ||||
Quizzes, downloadable exercise files & resourcesTest your knowledge by taking quizzes and practice everything you learn with structured exercises and useful training materials. | ||||
Creative communityBe inspired by joining a thriving community of creative spirits. Share your work to get valuable feedback from fellow students. | ||||
All our MasterClasses and the | N/A | |||
Access our entire course libraryIn addition to our Masterclasses, you will have access to project-based courses such as the Character Design course or the 365 Days of Creativity, which help more experienced students improve their portfolios and create stunning design pieces. | N/A | N/A | ||
Creative projects with personalised feedbackChoose from various Career Paths like (Graphic Design, Illustration, UX & Web Design, Logo etc.) and get monthly feedback and guidance on your work from us. | N/A | N/A | ||
Interactive webinars and priority supportTake part in monthly live events and speak with Martin and his team of creative professionals. | N/A | N/A | ||
Start Your Membership now ❯ | $19 / month | $35 / month | $67 / month $670 / year | |
What our students say
“
I Want to learn dominate Illustrator, and Later , At least, continue with Photoshop and InDesign.
I love that I can learn at my own pace and I have a flexible schedule. The course and subscriptions are not expensive. And Martin, you really explains it very well. I found your course, when I was looking for tutorials on youtube and I found a conference of yours and I can copy the Celtic cross without problems. Emails and certificate preparation are advantages. And I found other courses, (even in Spanish), but that little I saw, they didn't explain so clear that you make. Really I think the best it's your offers a whole.
Lilia R. Afonso Puerta
“
I've taken courses from Lynda, Skillshare, etc., and know my way around the various Adobe products ok. However, I am really learning a ton from Martin. Even when I watch basic videos like "drawing" in Illustrator, I find myself saying "Oh! I did not know that!!" These courses are very well designed, and Martin is an excellent educator. Whether you are starting out or want to make sure that you are really getting everything you can out of Adobe products, this is a great place to do it. Yes, Martin has a lot of stuff on YouTube, but the information in the courses is structured and organized, so you can clearly progress and learn skills in an efficient manner.
Liam
“
Martin is a fantastic teacher. I have been using Illustrator for 25 years, but often felt that I didn't know it particularly deeply, and wasn't using it as efficiently or fully as I'd like. I learned so much from the Illustrator Masterclass - part of a large collection of courses included in the subscription - and immediately started working better and more confidently as a result. I feel like I know the software much better and was surprised to discover whole tools and techniques that I didn't previously know existed. The course has inspired me and made me excited to create again. I'm looking forward to exploring the course library further.
Jason
“
I have been using I am a designer course for nearly a month and so far I can say that It is one of the best decision I have taken in the last months. After long thinking how to better my skills in photoshop and InDesign as well as Illustrator, and visiting a lot of online academy, I enrolled in this course, Yes Im a designer and very happy with my choice. The explanations are very clear and up to any level. Lots of example are provide as well as the quiz to rapidly assess yourself. Also, I love the idea of the assignment and getting a real feedback. I do believe that this last point will help me to take the right design decisions.
Maravillas
“
I know I'm only in week 1. But I have done more with photoshop this week than ever done previously. And I never thought I would grasp the essentials of indesign and illustrator as quickly as I have (because I have never used them before). Martin is a fabulous instructor. I was wary about taking the 'design' step. I am so glad I have - after this week I am A LOT more confident of smashing this. Amazing Martin - thank you!
Emma
“
If I have found this course before I wouldn't have signed up for a 1 year Diploma within a well recognized design school in New Zealand. I'm learning sooooo much more from Yes, I'm a Designer. The course is dynamic, super well structure and Martin is an amazing teacher. Have nothing bad to say about it. So many examples to learn from, I'm super happy and excited that I'm doing this course and feel that in such little time I'm already so much better than when I started.
Vivian
“
Martin and his team are incredible. I'm new to graphic design, and on this self-taught journey it feels key to have skilled, trustworthy teachers and mentors. I'm so grateful to have found this with Yes I'm A Designer. Martin and his team are so supportive while also being constructive in their feedback, and this has been invaluable for me. As well, their courses and tutorials are amazing - full of trustworthy approaches and techniques that I feel confident are the best habits for me to create. I cannot recommend them more highly for beginners or those more experienced alike. Thank you guys so much for everything you do!!!
Sarah
“
Martin and his team do all the heavy lifting for you - they provide tutorials, projects, recommend design resources, and give constructive feedback, so you can focus on actually making great work, and not on endlessly searching the web for the right information. Everything you need to know about being a designer is all under one roof. Clear, concise, and professional tutorials, along with substantive, friendly feedback on student work, makes Yes I’m A Designer the best resource for those who want to be a graphic designer, imo.
Tom
“
Professional and engaging course. Some of the tips were a review for me, as I took many classes with Adobe products back in college. More of the newer features were of great value to me, as well as getting a refresher on some shortcuts and less used features such as 3D or video. Quizzes were a great way to make sure I got all the content too.
Desiree
“
Very professional and didactically very well explained learning content. Even though English is not my native language, I can easily follow the exercises. I have been working with Adobe software for 20 years, but mostly with Photoshop. The courses on the other Adobe programs are an absolute enrichment for my further education.
Andreas
Some of the brands learning from our courses
Find out more about our other Membership options:
Are you a beginner and Want to
learn for free first?
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More experienced?
Martin hosting a Behance Portfolio Review
Meet Your Instructor...
Martin Perhiniak
Martin is a graphic designer, illustrator and an Adobe Certified Instructor. He was recently voted one of the Top 10 Adobe Instructors in the World.
Before launching Yes I'm a Designer, Martin worked as a designer for Pixar, BBC, Mattel and Accenture, and taught teams at Transport for London, Google, Ben & Jerry's and Oxford University Press.
Martin regularly speaks at industry events; most recently Adobe MAX, the ultimate creative conference.
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